Traditionally, Boston has not been an airline hub. Being so close to New York which is a substantially larger market, it just didn't make sense for any airline to grow a hub in Boston when they could grow a much larger one in New York. Almost all legacy carriers have a New York hub (American and Delta at JFK and Continental at Newark to name a few) and US Airways has a hub just south in Philadelphia.
Additionally, Logan is a relatively cramped and inefficient airport, due primarily to its landlocked location within the city which has precluded true expansion. Such a position has made it an excellent airport for visitors to the city, but a poor one for connecting. And thanks tight quarters, and a Massachusetts penchant for poor efficiency standards, the airport is plagued with delays and slow transfers.
And while Jetblue does call JFK its northeast hub, the number of direct flights from Boston has reached the level of hub status, and not just "focus city" as Jetblue (and a few others) call Boston. Current cities serviced by Jetblue include NY, Austin, Charlotte, Dallas/Ft. Worth, Buffalo, Atlanta (thank you!), San Jose, Burbank CA (Los Angeles Area), Oakland, Portland Oregon, Raleigh, Seattle, San Jose, Orlando, West Palm Beach, Ft.Lauderdale, Jacksonville, Ft. Myers, Tampa, Newark, San Diego, San Juan, St. Martin, Madeira, Chicago O'Hare, Washington Reagan and the list keeps growing.
One of the reasons why Jetblue may be succeeding is that Boston is a very successful destination airport, no doubt a factor of its numerous universities, hospitals and high tech firms. Boston is also an affluent city whose occupants can afford to fly places and, like its peers in Chicago and New York, is a northern city whose residents tend to make trips south at various times during the winter. And of course Boston is a tourist destination as well, thus clinching its ability to sustain a major airline.
So when you add up a whole bunch of point to point flights from one place, whether by accident or design, you create a hub. My prediction is that Jetblue will very start soon calling Boston a hub and that Boston will very soon start calling Jetblue their home airline. Whether or not they admit it, Boston is now a Jetblue hub.
In the first major terminal expansion since the renovation of Terminal A around the turn of the century, Logan Airport saw a major jump in 2016 with the substantial expansion of Terminal C into what was once the shifting silhouette of Terminal D. Once a makeshift terminal for now defunct Airtran, and then an extention of sorts for Terminal E to service Southwest,
Terminal D is no longer its own terminal but an expanded arm of the often cramped Terminal C. The new atrium linking C to D features wide open spaces, historical timelines of Boston milestones along the walls, new eats such as Wahlburger and Camden foods.
But perhaps more importantly is the wide open spaces in the gate areas that have been added with charging outlets at virtually every turn, nifty seating and standing areas, and a contemporary feel that reminds one more of a hotel than an airport. If (and we say IF in a big way), jetBlue and Massport continue to modify the gate areas in Terminal C this way, the jetBlue experience has far greater potential to be comfortable and maybe even on time.
But the potential has one more big IF. Because Terminal D is adjacent to Terminal E, Boston's international terminal. Traditionally isolated from the major airline terminals jetBlue may have now linked Terminal E to the extended C. The result would allow JetBlue to become a feeder for international flights, and a potentially easier connection for many than through JFK just down the road. The disadvantage, is that JFK tends to have less expensive flight costs, but the advantage is that Boston is actually slightly closer to Europe than New York, cutting about 25 minutes off a transatlantic flight. Right now we'll hold off on speculation, but suffice it to say that "New York's Hometown Airline" seems to be making itself very comfortable in Red Sox territory.